Advertise on One of the West's Busiest Websites
The Supporters Trust is able to offer some of the most cost-effective online advertising space in the West (from as little as £10 per month) via text and display ads on the hugely popular OTIB (One Team In Bristol) fans' forum.
As our policy in respect of OTIB is merely to cover the costs of hosting the site, our charge per thousand page impressions (from 77p) is well below that of more overtly commercial websites.
OTIB Advertising Rates
We offer two advertising formats on OTIB (as shown above; click to enlarge):
Both formats are run across the top of every page of the forum, which has over 3,000 registered users (Jan. 2008), regularly has over 400 visitors online at any one time and at times of great excitement has had over 10,000 unique visitors in one day. Regularly generating over 1 million 'views' for each ad per month, OTIB is one of the West's busiest websites.
In close-up, the ads appear as shown below (the size of the trainline ad is 120 x 60 pixels, that of the Travel Lodge ad 234 x 60):
Rates - Text ads
- £10 per text link per month
Rates - Display ads
- Size 120 x 60 (W x H): £25 per month
- Size 234 x 60 (W x H): £50 per month
- Size 468 x 60 (W x H): £200 per month (exclusive*)
* One exclusive full-size banner in place of the smaller ones
Approximate CPM (cost per mille / per thousand page impressions)
Text ads
Display ads
- Size 120 x 60: £1.92 per thousand
- Size 234 x 60: £3.85 per thousand
- Size 468 x 60: £15.38 per thousand
To put our rates into perspective, the Guardian's and the New Statesman's websites, as examples, charge between £25 and £34 per thousand (see www.guardian.co.uk and www.newstatesman.com).
And not only is advertising on OTIB inexpensive, it is also effective! One advertiser made no less than 79 sales directly via a single text link on OTIB during December 2007.
Interested in putting the power of advertising on OTIB to work for your business? Then contact us today, at webmaster@bristolcityst.org.uk for full details and to book your text or display ads.
Terms
All ads are subject to availability and approval by Bristol City Supporters Trust. We reserve the right to refuse advertisements without giving any reason. Minimum term for text ads is 3 months. Display ads are charged monthly in arrears; text ads quarterly in advance.
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